Clipper BRIO Lighters vs. BIC: The Colorful Advantage for Custom Branding
When it comes to branded lighters, most people think BIC first — and for good reason. BIC has built a strong reputation for reliability and affordability. But if you’re looking to step up your branding game, these Clipper BRIO lighters deserve your attention.
At Simply Lighters, we print BRIOs in full-color digital, opening up creative possibilities that traditional pad printing on BICs just can’t match.
🔥 1. Full-Color Brilliance: Bring Your Brand to Life
Pad printing (used on most BICs) limits your design to one or two solid colors. That means gradients, photo-style logos, or anything with fine details just won’t translate well.
Clipper BRIO lighters change that. With full-color digital printing, your artwork pops — bold gradients, crisp edges, and vibrant color transitions that make your logo shine in any light.
This is a huge advantage for:
- Cannabis brands with detailed artwork or intricate patterns
- Bands with colorful album art
- Companies that want to keep brand color accuracy consistent across merch lines
🎨 2. Sleek Modern Design Meets Premium Feel
These clipper BRIO lighters offer a smooth, matte finish and ergonomic shape that feels more upscale than a traditional BIC. When your brand is in someone’s hand every day, that tactile experience matters.
These lighters stand out visually on merch tables, in dispensary displays, or as giveaways — they simply look better and feel more custom.
💡 3. Better Branding ROI
Because Clipper BRIOs print in full color, you’re not paying extra for each color layer or setup. It’s one clean, efficient process that keeps your unit costs low while dramatically improving your finished product.
That means more design freedom, faster production, and better ROI on every lighter order.
🌿 4. Designed for Modern Brands
Clipper BRIO Lighyters fit perfectly in industries that thrive on creativity — cannabis, lifestyle, hospitality, and entertainment.
If your brand’s visual identity is part of the experience, BRIOs let you show it off without compromise.
🔁 5. Built to Last
Unlike BIC, the Clipper BRIO is refillable and designed for long-term use — but the printing process gives it an edge. The digital wrap resists fading and scratching far better than pad-printed logos, keeping your brand visible for the long haul.
✅ Bottom Line
If you’re still defaulting to BIC for your branded lighters, it’s time to explore what’s possible with Clipper BRIO full-color printing.
They’re modern, vibrant, and customizable in ways that elevate your brand — from bold gradients to photo-quality graphics.
Ready to create something awesome?
👉 Get a free quote or visit SimplyLighters.com to see what your logo can look like on a BRIO today.